Our Key Figures
- Founded in 1991
- 700 employees
- 45.8 million Euros turnover in 2012
- 8 offices in France: Paris, Lyon, Grenoble, Nantes, Bordeaux, Montpellier, Marseille and Lille
- 10 international offices: Kiev in the Ukraine, Brussels in Belgium, Barcelona and Madrid in Spain, Amsterdam and Utrecht in the Netherlands, Geneva and Zurich in Switzerland, Casablanca in Morocco and Abidjan in the Ivory Coast
Strong growth for Smile in 2012, at 24%
2012, a successful year
Smile ended 2012 up 24%across Europe, with consolidated sales of €45.8M. Over the past three years, the group’s net sales have more than doubled, rising from €20.2M to €45.8M. This growth was driven by the group’s international development, with the proportion of turnover from outside France increasing from 1% in 2008 to 18% in 2012.
In France, turnover rose from €32.5M to€38.1M, representing organic growth of 18%. In 2012, Smile prioritised operational excellence and building repeat business from key accounts. This objective has been met, with production indicators dramatically improved and a solid financial performance, allowing the company to launch new development projects.
Strong growth by subsidiaries
Smile has identified significant group synergies afforded by its international expansion: a legacy of references and experience, the sharing of expertise, and support for clients in implementing their global strategies, attractive career prospects, and management of vendor partnerships at European level. Many of Smile’s white papers, which review the current state of the open source industry in every domain, have been translated, eliciting the same interest in the other countries where Smile has operations.
In the Netherlands, the group acquired Stone IT in late 2011, which it then merged with subsidiary Smile Benelux, created in 2010. Major commercial synergies were quickly identified, leading to a sharp increase in turnover, from €2.4M to €3.2M. Smile Netherlands, based in Amsterdam and Utrecht, has emerged as one of the main players in e-commerce in Holland, winning a number of very large scale projects.
Smile Suissein Switzerland achieved 37% growth in its market and, above all, confirmed its appeal with key accounts including Nestlé, UEFA, EVAM (migrant support in Vaud) and UBP bank, which appreciate the synergies and power of a European group.
In Spain,Smile Iberia recorded growth of 52%, with a particularly strong breakthrough into the field of e-commerce, winning the trust of major brand names.
Smile, which has built its reputation on its ability to deliver projects, has also increased the share of repeat business, with third party maintenance and hosting services accounting for 19% of its revenue in 2012. Customer loyalty has reached a record high, with 75% of the turnover recorded in 2012 originating from clients with whom Smile was already working in 2011.