- 53% of smartphone owners have used an online mobile application and 93% have visited at least one website
- But with 1 million apps available, the competition is stiff and users are becoming more and more demanding
Dedicated mobile websites, responsive design, HTML5 web apps, and native applications for business or the general public: our solutions for the implementation of your mobile strategy
The mobile landscape is characterised by the absence of standards, a multitude of formats and languages, and unstable OS market shares. In this context, implementing a mobile strategy can be similar to gambling on the future, if the chosen approach proves not to be appropriate. Smile, the leading integrator of open source solutions in Europe, began to focus on universal development tools and standards as early as 2008, to be able to offer lasting, scalable approaches to its clients.
Today, Smile offers its clients the most innovative technical solutions, but, above all, guides them toward the right orientation, from the first outline of their needs: development of adaptive mobile sites, HTML5 web apps, and native applications via cross-platform frameworks.
These latter can resolve the issues surrounding multi-OS environments by performing developments in a standard web language for the different OSs.
In parallel to these mobile-specific skill sets, Smile remains an integrator with expertise in multiple domains, with technical competencies and methods that ensure our ability to fulfil the most complex projects successfully.
Custom business applications
The use of general public terminals in business projects can resolve a number of challenges, including:
- reducing infrastructure costs;
- increasing productivity;
- employee well-being;
- accelerating decision-making cycles.
Functional and integrated application development projects generally fall under mobility strategies and complex projects that demand more skills and expertise than do general public applications.
Even if a company’s hardware is supposed to be manageable in the same way, across the board (identical OSs and terminals), the evolution of the market for smartphones and other corporate mobile devices tends to indicate that it would be more advisable to opt for multi-platform solutions or developments, from a project’s outset.
Our organisation and methodology
Smile’s structure allows us to rely on our Digital Agency, and on all our functional and technological specialists, to ensure comprehensive cover for our clients’ needs. For mobile projects, Smile follows a specific methodology built on proven methodologies adapted to the unique features of the technologies and challenges involved in mobile projects. This guarantees our clients: continuous quality monitoring, visibility during developments (with acceptance testing) and modularity.
A complete package, from A to Z
Over and above development work, Smile guides its clients through their mobile strategy, from its definition through to app store distribution.