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[11/04/2014] Smile wins a Jedox Award

Smile receives the "Partner of the year" Jedox award >>

[06/03/2014] Smile opens a new office in Zurich

The Zurich office will allow Smile to strengthen its activities in German-speaking Switzerland. >>

[06/01/2014] Smile strengthens and changes its majority stakeholders

Keensight Capital, one of the leading players in European Growth Equity, is becoming the majority shareholder of Smile, the first expert in Europe for open source solutions, alongside its management and its historic investor, Edmond de Rothschild Investment Partners (with Cabestan Capital Fund), who also participated in this transaction. >>

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Opening quote how to implement
an efficient mobile strategy Closing quote

Mobile Project Guide

Mobile Project Guide

By Mickaël Brard- Mobile business unit manager
96 pages – PDF – 5 Mo

This white paper aims to advise readers on: defining a strategy, the best functional practices, ergonomics, graphics, as well various technical approches based on needs for their mobile projects. Through this paper, Smile also presents numerous tools to help complete mobile projects: the mobile site and responsive design, the Mobile application and WebApp (HTML5). There is a particular focus on open source cross-platform solutions such as PhoneGap or Titanium.

Free Download

Mobile Project Guide

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In accordance with the Law of Ukraine № 2297-VI "On the Protection of Personal Data" dated from June 1, 2010, the company "Smile Ukraine" informs that the personal data provided by filling in the forms on this web site is used for the effective implementation and monitoring the services advertised on the site. The Company shall guarantee the absolute confidentiality of your personal data and use it only for the reasons mentioned above.



Initially considered to be a simple means of communication, mobile telephones have, in the space of five years, become a preferred channel for accessing the web, content and services. As a result, the issues surrounding mobile solutions have increased substantially and are now an integral part of any corporate strategy. Nonetheless, although the importance of mobile technology is a globally established fact, the subject remains difficult for most companies to address, because it is still a new one, constantly shifting at the crossroads between Internet, marketing and technology.

In response to this, Smile, a web and open source software integration specialist, has created this guide to assist you in developing your approach and to walk you through the definition and management of a mobile project.

  1. 1.Current landscape
    1. Key figures and trends
    2. Fragmentation remains high
    3. Summary
  2. Approach: why and what for?
    1. Definition of goals and strategies
    2. Mobile site or app?
    3. A midway solution: the webapp
  3. Approach: how?
    1. Functional, ergonomic and graphic design
    2. Focus on functional design
    3. Focus on ergonomic design
    4. Mobile site
    5. Spotlight on responsive design
    6. Apps
    7. Webapps
  4. Cross-platform solutions
    1. Principle
    2. Ergonomics and design
    3. Cross-platform developments and solutions: PhoneGap and Titanium
    4. Technical feedback
  5. The Smile approach

"As an open source specialist, Smile has adopted a rather specific position on mobile technologies, with the aim of ensuring that our clients enjoy all of the benefits and the philosophy of open source solutions.

As a leader in web project integration, we remain convinced that the future of mobile technologies will mainly rely on the web, in the form of mobile sites, full responsive design sites and, above all, HTML5 webapps."

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